SaUCE
SHOE
" Embrace Y2K Fashion, Unleash Youthful Energy! "
Summer 2022 | 7 weeks | Individual Class Project
Art + Footwear Design + Branding + CMF Study + Softgoods + VR
(*Student project has no affiliation with Heinz )
Design Brief
Introducing an avant-garde footwear concept inspired by an everyday burlesque image - "splashed Heinz sauce on the tablecloth." Embracing the popular Y2K Fashion, this innovative shoe boasts an extraordinary silhouette, adorned with vibrant, exaggerated colors, and crafted from unique translucent materials. It embodies the powerful energy of today's young generation in a captivating and dramatic manner.
Brand Intro
"Heinz is a globally renowned food company known for its wide range of quality condiments, sauces, and food products that have been delighting taste buds for generations."
Design Spark : Accidentally splashing sauce on the tablecloth, a commonplace occurrence in our daily lives, unexpectedly ignites one of my innovative design ideas : What if we artistically relate the splashing sauce to the eccentric but expressive attitude of today's youth generation, translating it into a unique footwear design concept that embodies the spirit of the new era?
MOOD BOARD & KEY WORDS
Expressive
Flowing
Mystery
Dramatic
FOrm Leaning
*Dynamic Exploration: To better understand the way sauce flows, I began creatively painting on canvas with different sauces. It was a very unique design process for me that had never happened before. Following chaotic squeezing and dynamic drawing beyond intuition, I gradually built a connection between my soul and the sauces through wild strokes.
Ideation Sketch
VR MODELING WITH GRAVITY SKETCH
*CMF Exploration : I was searching a lot of material, color , and finishing opportunities on Substance.
Final Design
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