Oracle
Incense
Scents from all over the world | Incense kit Design
Summer 2022 | 7 weeks | Individual Class Project
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Art + Graphic +Package Design + Branding + CMF Study + Fabrication
Design Brief
The goal is to create a range of contemporary incense products, thoughtfully packaged with sustainable material to cater to diverse emotional needs. Beyond merely lighting incense, my focus is on curating a complete sensory experience that offers peace, balance, comfort, and enjoyment. Through my design, consumers can effortlessly adjust their moods or embark on a meditative journey, enriching their daily lives with moments of tranquility and delight. I created Oracle, an immersive incense brand dedicated to creating a transcendent meditation experience for our customers.
Embracing the essence of luxury, our exquisitely packaged incense products cater to diverse emotional needs, delivering not just a ritual but an entire sensory journey.
BrND iNTRODUCTION
Our products are meticulously handcrafted, chemical-free, and made from natural ingredients sourced through ethical fair trade practices in China. Moreover, we are proud to offer bio-degradable package design, reflecting our commitment to sustainability.
Design Story
Inspired by the enigmatic sea and shore, Oracle embodies the allure of the ocean, beckoning you to a realm of mystery. With an evocative Ocean theme and a name that resonates with a sense of wonder, Oracle opens the gateway to a fantastic journey within your mind's wonderland.
Shore scenery, functional ship window box, instructional treasure map , white waves oozing onto the golden beach, and drifting bottles containing scents from all over the world are the key elements involved in Oracle design.
*hypothetical Cooperation
Our majestic oceans, typically a source of life and wonder, are burdened with 8 tons of plastic trash each year, which harms animals, devastates ecosystems, and poses a grave threat to our planet. By collaborating with Tide, a Swiss company specializing in transforming ocean plastics into safe and useful products, Oracle would utilize these recycled ocean materials to construct the packaging boxes.
Research Phase
Target Users
In the fast-paced modern world, people are increasingly experiencing fatigue, anxiety, and stress from their chaotic lives, leading to various mental health challenges, including mania and insomnia. As an innovative incense product brand, Oracle is dedicated to crafting immersive out-of-the-box experiences and incense meditation journeys, providing a therapeutic escape for those seeking relaxation and mental well-being. Furthermore, Oracle also caters to expert individuals, including yogis and tea lovers, who pursue personal consciousness elevation, making them valuable members of our targeted user base.
Research About Incense
Where are incense from : Incense are made of things found in nature — mostly tree bark, but also flowers and spices, and even some animal byproducts. The raw materials used to make incense differ by country. However, in east Asia, specifically China, Japan, and India, more or less the same ingredients are used. The most popular materials in these regions are sandalwood and agar-wood; of the two agar-wood being more rare and expensive. Other common substances are cinnamon bark, lavender, lilies, patchouli, and star anise.
Incense Culture : Incense culture has a rich and diverse history that spans across various civilizations and traditions. Dating back thousands of years, the burning of incense has been an integral part of religious ceremonies, spiritual practices, and cultural rituals in many cultures worldwide.
Incense's benefits for meditation : Incense meditation has been practiced for many centuries.Incense sticks hold a wide variety of benefits for use with meditation: Stress reduction Sharpens the senses ; Incense mediation improves focus and concentration and helps to maintain a positive mood throughout the day Feeling of inner peace ; The practice of gratitude which in itself brings happiness ; The ability to be and enjoy the present moment If you are practicing with friends or family, it brings a deeper connection to the people around you
Design Phase
Travel To fantastic mental World
Chaotic Reality & Mental Wonderland
Two Worlds
Concept Analyzation
People travels to another different mental world from chaotic reality when they are doing incense meditation, while the Window divides two worlds too. What if I create a hypothetical incense kit brand inspired by window ?
Inspiration Board
Ideation Sketch
Brand Name Choices
Logo Iteration
CAD Modeling & CMF Testing
Final Design
Get the Oracle Incense Package Manually Twist Off The Knobs Flip the Cover To Open Roll Over The Map Pull The Incense Container
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Take Incense Stick From Drifting Bottle Assemble The Incense Holder Light Up The Match Light Up the Incense Stick On Holder Enjoy The Meditation
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1 * Instruction Map
Neenah Environmental Paper | Offset Lithography Print
2 * Ship Window Box
Immersive out-of -box-experience : Manually twist knobs on window box to open
Recycled Ocean plastic | Bio - degradable Paint
3 * Incense Containers
Different scents made by different material that come from different countries - Designed with a unique Pull-out packing box and tailored drifting bottles to mimic the idea of " Scents come from all over the world through sea waves "
Neenah Environmental Paper | Offset Lithography Print
Outer Boxes design details
The other side view
Inner Boxes design details
The other side view
4 * Incense Tags
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Lavender From France | Sandal Wood From Australia | Agarwood From India | Blue Sage From America
Neenah Environmental Paper
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Offset Lithography Print
5 * Incense Holder
Inspired by waves - Ocean theme based
Recycled Ocean plastic
6 * Matches Package
Readymade smaller size drifting bottles
Glass | Cork
7 * Box Band
Indicating use instruction, product information, brand story, and design background
Neenah Environmental Paper | Offset Lithography Print
Connection Area
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