![1_DeMain_0000.jpg](https://static.wixstatic.com/media/494bcf_f7c60ec4ce7f4eb089086f4211d94239~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_f7c60ec4ce7f4eb089086f4211d94239~mv2.jpg)
Mclaren
EV Charger
"It would be a waste of life to do nothing with one's ability, for I feel that life is measured in achievement, not in years alone." Bruce McLaren
Fall 2022 | 6 weeks | Individual School Project
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Technical Design + Branding + CMF Study + Form Exploration
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(*Student project has no affiliation with Mclaren )
Design Brief
The goal is to customers an unparalleled and consistent automotive experience through the development of the EV Charger, taking inspiration from my dream car - the iconic McLaren Speedtail. Rooted in McLaren's design philosophy of "everything for a reason," The charger incorporates meticulous attention to detail in every aspect. The design exudes a sense of pure, streamlined elegance, embodying the essence of McLaren's aesthetic principles.
![](https://static.wixstatic.com/media/494bcf_3856055cc56c49e687b8f226c330603a~mv2.png/v1/fill/w_979,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/494bcf_3856055cc56c49e687b8f226c330603a~mv2.png)
Analyzation
![Speedtail Florida 2542_Hero_1920x1080-1_crop-16x9.jpeg](https://static.wixstatic.com/media/494bcf_f274c7321add4616aaf406451f5037eb~mv2.jpeg/v1/fill/w_812,h_457,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_f274c7321add4616aaf406451f5037eb~mv2.jpeg)
EXOTIC
The combination of unique design features and high-performance capabilities makes the Speedtail visually exotic and attention-grabbing.
![](https://static.wixstatic.com/media/494bcf_3157cd33be264adfbca52b90fc36ce30~mv2.jpg/v1/fill/w_960,h_457,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_3157cd33be264adfbca52b90fc36ce30~mv2.jpg)
Sculptural
The body of the Speedtail is crafted with meticulous attention to detail, creating visually captivating curves and contours.
![](https://static.wixstatic.com/media/494bcf_89bc33a60df34f92b4c8215d56bdd8a4~mv2.jpg/v1/fill/w_956,h_457,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_89bc33a60df34f92b4c8215d56bdd8a4~mv2.jpg)
Elegant
The design language exudes sophistication and refinement, with a balance between striking features and subtle elegance.
![McLaren-Speedtail-Interior-Design-01.jpg](https://static.wixstatic.com/media/494bcf_eaa41ccf307749168a958e492c462a2c~mv2.jpg/v1/fill/w_670,h_457,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/494bcf_eaa41ccf307749168a958e492c462a2c~mv2.jpg)
Futuristic
The design elements convey a sense of innovation and forward-thinking, pushing the boundaries of automotive aesthetics.
![dna.jpeg](https://static.wixstatic.com/media/494bcf_f43c8550abfb4ae9a7fb900a5604b72b~mv2.jpeg/v1/fill/w_812,h_457,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_f43c8550abfb4ae9a7fb900a5604b72b~mv2.jpeg)
Dynamic
The Speedtail's design captures a sense of motion, even at a standstill, through its sweeping lines and aggressive stance.
Ideation Sketch
After immersing myself in McLaren's brand language, I began incorporating elements of exoticism, sculptural elegance, futuristic aesthetics, and dynamic forms into my sketching process.
CAD Model
During the creation of the three-dimensional models, I encountered numerous challenges. However, through increased patience and a continuous learning process, I successfully resolved complex surface issues and achieved highly satisfying results. In addition to this, I took the initiative to design my own scenario—a McLaren Hotel—utilizing CAD tools to ensure providing a seamless and exceptional McLaren experience to customers.
![](https://static.wixstatic.com/media/a3c153_50a394207c9443f19a52673569bab80df000.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a3c153_50a394207c9443f19a52673569bab80df000.jpg)
![](https://static.wixstatic.com/media/494bcf_5ead375bbdf445c98aa04b74c4bbc87e~mv2.jpg/v1/crop/x_0,y_22,w_1920,h_772/fill/w_599,h_241,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/494bcf_5ead375bbdf445c98aa04b74c4bbc87e~mv2.jpg)
3D
Modeling Process
![](https://static.wixstatic.com/media/494bcf_c4443ad89467489996ca3b8a15ddf032~mv2.png/v1/crop/x_0,y_49,w_1920,h_980/fill/w_672,h_343,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_c4443ad89467489996ca3b8a15ddf032~mv2.png)
Scenario
Building
Technical
Problem Solving
Colorways
![‎3D 2 EV Charger - Sophia Wu的副本.‎015.png](https://static.wixstatic.com/media/494bcf_d89ee58e98014871b40ae436ffff6908~mv2.png/v1/fill/w_395,h_222,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E2%80%8E3D%202%20EV%20Charger%20-%20Sophia%20Wu%E7%9A%84%E5%89%AF%E6%9C%AC_%E2%80%8E015.png)
Black Fire
![scenario3.2.186.png](https://static.wixstatic.com/media/494bcf_8d3cd44b380d4d03be2f739337b1c740~mv2.png/v1/crop/x_0,y_154,w_4517,h_2544/fill/w_394,h_222,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/scenario3_2_186.png)
DazzlingYellow
![‎3D 2 EV Charger - Sophia Wu的副本.‎017.png](https://static.wixstatic.com/media/494bcf_7564b5be6e8b4e44b7caa1e2e6007b37~mv2.png/v1/fill/w_395,h_222,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E2%80%8E3D%202%20EV%20Charger%20-%20Sophia%20Wu%E7%9A%84%E5%89%AF%E6%9C%AC_%E2%80%8E017.png)
Stellar Silver
![‎3D 2 EV Charger - Sophia Wu的副本.‎014.png](https://static.wixstatic.com/media/494bcf_351ebe379ec24ad992cbcc0f89844a65~mv2.png/v1/crop/x_1,y_0,w_1918,h_1080/fill/w_394,h_222,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E2%80%8E3D%202%20EV%20Charger%20-%20Sophia%20Wu%E7%9A%84%E5%89%AF%E6%9C%AC_%E2%80%8E014.png)
Blue Mist
Details
![](https://static.wixstatic.com/media/494bcf_dd4e506c8a2a4a69a4200231164ddbbf~mv2.png/v1/fill/w_599,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_dd4e506c8a2a4a69a4200231164ddbbf~mv2.png)
![](https://static.wixstatic.com/media/494bcf_3dc20a7f59574f468e4a3c93f231f1a4~mv2.png/v1/fill/w_599,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_3dc20a7f59574f468e4a3c93f231f1a4~mv2.png)
![](https://static.wixstatic.com/media/494bcf_1df62dca0357484c9a66cecffc7da790~mv2.png/v1/fill/w_599,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_1df62dca0357484c9a66cecffc7da790~mv2.png)
![](https://static.wixstatic.com/media/494bcf_dcbf79e61a9a416782875fad3451812d~mv2.png/v1/fill/w_599,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_dcbf79e61a9a416782875fad3451812d~mv2.png)
Scenario Rendering
![4_DeMain_0000.jpg](https://static.wixstatic.com/media/494bcf_a4731f18aff44de789895ca71c78bd15~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_a4731f18aff44de789895ca71c78bd15~mv2.jpg)
![2_DeMain_0000.jpg](https://static.wixstatic.com/media/494bcf_9f69b4b3fe664edaa86bdb88cf3aa879~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_9f69b4b3fe664edaa86bdb88cf3aa879~mv2.jpg)
![3_DeMain_0000.jpg](https://static.wixstatic.com/media/494bcf_033ea7fdc8e94357bb6b02cb94acb044~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_033ea7fdc8e94357bb6b02cb94acb044~mv2.jpg)
![1_DeMain_0000.jpg](https://static.wixstatic.com/media/494bcf_f7c60ec4ce7f4eb089086f4211d94239~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/494bcf_f7c60ec4ce7f4eb089086f4211d94239~mv2.jpg)
Poster design
![](https://static.wixstatic.com/media/ff2c0fa76a5347f3b0f298d9feb685de.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/ff2c0fa76a5347f3b0f298d9feb685de.jpg)
![](https://static.wixstatic.com/media/494bcf_6685e87515804ec49c3cd308807c5351~mv2.jpg/v1/fill/w_450,h_600,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/494bcf_6685e87515804ec49c3cd308807c5351~mv2.jpg)
![](https://static.wixstatic.com/media/494bcf_179c5d149f2b41bead64fa60bb082187~mv2.jpg/v1/fill/w_450,h_600,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/494bcf_179c5d149f2b41bead64fa60bb082187~mv2.jpg)
Video Rendering
![](https://static.wixstatic.com/media/494bcf_712616c2a6c34457b36d13f9920c546e~mv2.jpg/v1/fill/w_434,h_573,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/494bcf_712616c2a6c34457b36d13f9920c546e~mv2.jpg)