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Dream Unite Morocco
Fashion |
Sustainability |
LCA|
VR Modeling |
Substance Rendering
Summer 2023 | 14 weeks | Sponsored by Lulu Lemon & Gravity Sketch | X
Individual Design supported by Team Research & Conceptual exploration
Design Brief
To promote Lululemon's ethos of mindful movement and inclusivity, the Dream Unite series shares the journeys of outdoor ambassadors and offers conceptual shoes that blend outdoor augmented reality (AR) with full sensory experiences for the Gen Alpha group. Specifically, Dream Unite Morocco offers a versatile solution inspired by the Sahara Trek, catering to varied urban terrains like streets, beaches, and streams when paired with or without its insert. Crafted from sustainable materials, the shoe's insert can be replaced guilt-free and composted in the provided shoe box, blooming Lululemon's signature flowers.
VR Journey
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