Danese
Serving-ware
Spring 2022 | 14 weeks | Individual Class Project
Home-goods Design + Branding + CMF Study + Fabrication
(*Student project has no affiliation with Danese Milano )
Napkin Ring | Coaster | Tray | Vase
Design Brief
Rebuilding the intimacy between families and friends has become a significant theme in the post-pandemic era. Bringing love and peace by entertaining guests in a poetic manner is undoubtedly crucial in fostering stronger relationships. Designed in harmony with Danese Milano's brand DNA, this set of serving products aims to deliver the ultimate sensory experience, seamlessly blending harmony, enjoyment, and aesthetic appeal into entertainment protocols.
About Danese milano
A renowned Italian brand, seamlessly merging form and function. With a legacy of timeless design, they specialize in furniture, lighting, and home accessories. Collaborating with visionary designers, they create iconic pieces cherished across generations. Embracing simplicity and meticulous craftsmanship, Danese Milano adorns spaces with elegance. From Italy's heart, they inspire and redefine contemporary design.
POETIC
Timeless
Essential
unconventional
Mischievous
Design Background
Pandemic & Isolation
The pandemic has brought huge impacts on human’s lives. For safety considerations, we are required to put on the mask and keep social distance, which to a certain extend also effect the bonding between people. Then what could we do to reconnect people in the Post-Covid world ?
Post - Covid World
How To Rebuild The Connection With People ?
How About Inviting Them Home ?
Let's Entertain Our Guests In a Poetic way !
MOOD BOARD
ENGAGING
Concept Development
PHASE I - BRAINSTORMING
PHASE II - IDEATION SKETCH
PHASE III - MOCKUP MAKING
PHASE IIII - MODELING ITERATION 30+
Final Design
Injected with Danese Milano's brand DNA - this set of serving products provides an poetic sensory experience, seamlessly blending harmony, enjoyment, and aesthetic appeal into entertainment protocols, Each of product here are all multifunctional which create Danese's connotative but mischievous characteristics.
Black Maple Series
Vase: A versatile display vase piece for tables or walls.
Coaster: A dual-purpose coaster and utensil displayer.
Tray: A reversible tray that can be flipped for dual-sided use.
Napkin Ring: An adaptable napkin ring for creative napkin displays.
Natural Maple Series
Vase: A versatile display vase piece for tables or walls.
Coaster: A dual-purpose coaster and utensil displayer.
Tray: A reversible tray that can be flipped for dual-sided use.
Napkin Ring: An adaptable napkin ring for creative napkin displays.
Black Maple Series
Natural Maple Series
mANUFACTURING pROCESS
Material - Maple Wood, Glass
Color - Black & Natural Wood
Finishing - Matte
Technology - CNC Carving
REAL MODEL SHOWCASE
Video Making
To better showcase the designs and demonstrate their functionality within various scenarios, I have created a captivating storyboard for the promotional video.
By incorporating Danese's brand aesthetic,
I selected fitting music and style, enhancing the overall visual experience. The video has been rendered using Keyshot and IMovie, bringing the designs to life with stunning visuals and delightful experiences.
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