Goat MIlK PACKAGE DESIGN
Fall 2022 | 5 weeks | Individual School Project
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Packaging + Research + Branding + CMF Study + PDP Study + Printing + Model Making
Design Brief
With the increasing demand for goat milk due to its easy digestibility and high nutritional quality, this project aims to design a captivating Black Hole-themed package to meet growing marketing needs. The packaging will target health-conscious consumers, highlighting the unique attributes of goat milk through cosmic-inspired visuals, conveying a sense of mystery and modernity.
Market Research
Global Market Research
Persona
Target Audiences
About goat milk
Observation
Design Inspiration
On July 11, 2022, NASA releases first image from its new space telescope - James Webb, deepest view of the universe ever captured
Blackhole from Cosmos
A black hole is a region of spacetime where gravity is so strong that nothing – no particles or even electromagnetic radiation such as light – can escape from it.The theory of general relativity predicts that a sufficiently compact mass can deform spacetime to form a black hole. The boundary of no escape is called the event horizon.
Concept Analysis
MOOD BOARD & KEY WORDS
Futuristic
Cosmic
Approachable
Shiny
PLEASURE
Logo Development
Package Product LInes
*Pouch Bag : The pouch bag was selected for its alignment with the cosmos theme, offering a more fitting presentation. To enhance the cosmic experience for users, I opted for a silver color scheme and utilized transparent black vinyl printing technology. This combination creates an immersive universe experience while enjoying the goat milk.
Graphic Development
*Design Elements : Space Goat | Blackhole | Goat Milk With A Lot Nutrients Such Us D3, Fe, Ca | Product Details
Final Design
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Pouch bag for kids
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Pouch bag for Adults
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Goat milk powder
Mockup Making Process
Scenario Rendering
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